EL AL launches app Travel Mode and premium cabin upgrades

EL AL will launch a 'Travel Mode' in its app 48 hours before departure to consolidate essential flight information. The Israeli national carrier will also begin a phased upgrade of its premium cabin services starting in November 2026, introducing new bedding, amenity kits, menus, and entertainment systems to enhance the passenger experience.

Phased premium cabin upgrades begin November 2026

New amenities will be introduced gradually beginning November 2026, with availability varying by flight destination. The airline partnered with Israeli textile brand TAKEANAP to replace blankets and pillows in economy, premium, and business class with cabin-specific products. Business-class passengers on North American flights will receive memory-foam pillows with cooling technology and a soft seat topper. Pajamas and slippers are included in the sleep amenities offered to passengers.

El Al partnered with fragrance company Jo Malone London to provide premium cabin amenity kits. These kits feature socks, eye masks, hygiene products, a velvet pouch, skincare, fragrance products, perfume, and hand and body cream on long-haul business-class flights.

The food changes include a choice between a sandwich and a poke bowl for economy passengers on short-haul flights to Europe. Premium cabins will feature new menus and serving ware developed with chef Assaf Granit and a dietitian, with nutritional information displayed alongside each dish. Long-haul business-class passengers will receive chocolates developed for El Al by Israeli chocolatier De Karina as part of the welcome service.

El Al's new entertainment system will recommend content based on viewing preferences and allow passengers to resume programs across flights. The seat-screen interface enables login to frequent-flyer accounts, viewing personal information, and taking travel-related actions. A new children’s interface is part of the updated entertainment system.

Collaborations enhancing comfort and dining

EL AL will collaborate with TAKEANAP to provide new pillows and blankets, including memory-foam pillows and mattress pads in business class. The partnership with Jo Malone London will supply amenity kits containing socks, an eye mask, personal-care essentials, and a velvet pouch with fragrance and body-care products, offered in about 10 colors. Chef Assaf Granit will lead a new culinary experience. Business-class passengers will receive new menus, tableware, protein-rich meals, and a dessert cart.

Technology and service innovation

El Al introduced Ella, an AI-based customer service assistant, to answer inquiries, retrieve booking information, and assist with tasks or connect customers to service representatives. Starlink internet service is scheduled to begin rolling out in 2027, with free access on equipped flights subject to terms of use. EL AL announced plans to introduce Starlink Wi-Fi across its fleet in 2027. A Live Activities feature will deliver updates directly on the phone screen without opening the app.

Business-class passengers on long-haul flights will receive pajamas, slippers, and a soothing fragrance. A new generation of inflight entertainment systems will be introduced, featuring personalized content recommendations and the ability to resume playback across flights. Nadav Hanin, EL AL’s VP of Marketing & Digital, said the airline’s two fundamental principles are uncompromising safety and security and an ongoing commitment to enhancing the travel experience. The expanded premium offering is intended to create additional value for customers, strengthen loyalty, and maintain EL AL’s standards over time. EL AL is the Israeli national carrier and the country’s leading airline.

EL AL will begin phased implementation of new bedding, amenity kits, menus, and entertainment systems starting in November 2026.